[Bestbuy618 Mobile Channel] Smartphones have become one of the most popular terminal devices, with some data indicating that cumulative smartphone shipments will exceed 8.6 billion units from 2018 to 2022, and many consumers are behind the huge potential market. “One person is hard to call a hundred hearts,” as the saying goes, and in the face of so many users, cell phone OEMs must obviously continue to explore in order to provide different types of products to meet the user’s pursuit of experience and personalization. As a result, the cell phone market is not surprising to enter the segmentation stage, with photography (selfie), outdoor, games, small screen, and so on. have become consumer demand to guide the segmentation of the cell phone market, and the next Xiaomi 9 SE we experience is a representative product of the small screen cell phone.
First, let’s take a brief look at the Xiaomi 9 SE configuration information, the world’s first Qualcomm Snapdragon 712 mobile platform, memory 6GB, storage 128GB, equipped with 5.97-inch Samsung AMOLED waterdrop screen, equipped with a 48-megapixel ultra-wide angle rear triple camera, front 20 millimeter camera, Furthermore, Xiaomi 9 SE supports all-network pass 5.0, facial recognition, fifth-generation screen fingerprint recognition, NFC, infrared remote control, and other features, and is priced at 2,299 yuan. When Xiaomi 8 was released last year, Xiaomi 8 SE with a small screen as a selling point was unveiled; this year, the same “plot” has been repeated, with the release of Xiaomi 9 and Xiaomi 9 SE. So, how is this “small screen flagship” experience, please come and feel it.
Small screen charm that is easy to grip
The excellent one-handed grip of the Xiaomi 9 SE, which measures 147.5mm (height) x 70.5mm (width) x 7.45mm (thickness) and weighs 155g, is the first impression when taking it out of the box. After using a 6-inch large-screen product for a while, the weight difference between the Xiaomi 9 SE and the 6-inch large-screen product is noticeable. After entering the system, when holding the phone with one hand, you don’t need to change your posture frequently to be able to touch most areas of the screen, which is more obvious after a long time of use! This one-handed grip is exactly the experience that lingers in the minds of many users who prefer “small screen” phones, but “small screen” is not small in the traditional sense! So, through the Xiaomi 9 SE catch-up, game experience, and many flagship phones, there is no significant gap.
Of course, if you want to integrate as much top performance as possible in a small size body, you still need a strong “core” support, Xiaomi 9 SE choose Snapdragon 712 mobile platform.
The Snapdragon 712 mobile platform is the hardcore “core” of this small screen flagship, and it is one of the highlights of the Xiaomi 9 SE. The Snapdragon 712, like the Snapdragon 710, the first product in the Snapdragon 700 series released last year, is built using a 10nm process and integrates the Qualcomm Kryo 360 CPU, Qualcomm Adreno 616 GPU, and Qualcomm Hexagon 685 DSP. It is worth noting that the CPU frequency of the Snapdragon 712 is increased from 2.2GHz to 2.3GHz, while overall performance is improved by 10%, so the Xiaomi 9 SE can guarantee a smooth experience. In this regard, we must also discuss the Snapdragon 700 series’ positioning.
Typically, Qualcomm will be the first to support some of the most advanced features on the Snapdragon 800 series, followed by the Snapdragon 700 series, and finally the Snapdragon 600 series. In comparison to the flagship 800 series, the 700 series is more flexible in terms of end device price while enhancing the mobile experience with high performance, which can fill the current mid- to high-end market demand, which fits well with the “small screen flagship” to achieve a balance of performance and price.
The integrated Adreno 616 GPU in the Snapdragon 712 is designed for console-like gaming and cinema-quality cinematic experiences on smartphones, capable of rendering over 1 billion colors. Meanwhile, Qualcomm Aqstic audio technology provides excellent sound quality to enhance gaming immersion. Furthermore, the Snapdragon 712 platform supports Qualcomm Aqstic audio, Qualcomm TrueWireless Stereo Plus technology applied to the Snapdragon 800 series, to fully enhance the audio experience, whether it’s a chicken handheld game or a more immersive audio and video entertainment experience.
For players, there is another aspect of the gaming experience that is important – connectivity! During use, I watched an online 1080P video on public transportation with little to no lag, and the same in cafes and other crowded places to play handheld network games.
The Snapdragon 712 mobile platform, in addition to performance and connectivity, supports the multi-core Qualcomm AI Engine, making AI a logical highlight of the Xiaomi 9 SE. AI is not only “Xiaoxiaoyou” Xiaomi 9 SE supports Xiao Ai classmate intelligent voice assistant, users can achieve rich operations through voice commands, while with the development of AI ecology, Xiao Ai classmate can not only play the user’s favorite music or “comedy,” but also through the software to connect, Xiao Ai classmate “skills “are also becoming more and more rich. Of course, none of this is possible without the hardware, which for the Xiaomi 9 SE is the Snapdragon 712 mobile platform, which, while slower than the Snapdragon 855, also supports the multi-core Qualcomm artificial intelligence engine AI Engine. In order to improve the terminal side AI experience, qualcomm has put in a lot of effort, from research and development to implementation.
The Qualcomm AI Engine does not use “independent cores,” but rather makes flexible calls to the Qualcomm Kernel. Instead, it makes flexible use of Qualcomm’s Kryo 360 CPU, Qualcomm’s Adreno 616 GPU, Qualcomm’s Hexagon 685 DSP, and other computing modules to achieve a better balance of performance and power consumption while allocating computing power wisely.
With Qualcomm’s “unique” design, AI can not only chat with the user, but also help to extend phone battery life, avoid system lag, and so on. Furthermore, the Xiaomi 9 SE supports AI face unlock, AI beauty, AI wide-angle recognition, AI scene camera, and many other features to make the phone easier to use. 48 megapixels ultra wide-angle rear triple camera The Xiaomi 9 SE is almost identical to the Xiaomi 9 in terms of photography, with a 48-megapixel wide-angle lens, 13-megapixel ultra wide-angle lens, and 8-megapixel telephoto lens rear triple camera combination; the front camera is 20-megapixel.
The addition of the ultra wide-angle lens to the Xiaomi 9 SE’s photography creates a new experience, making it easier to navigate large scenes, while the 48-megapixel ultra-clear mode provides richer details with high resolution. For example, wide-angle, many users will be concerned about edge distortion, for this Xiaomi use Qualcomm artificial intelligence engine AI Engine support, Xiaomi 9SE AI function not only can be wide-angle recognition can also be completed face correction, even in the ultra-wide angle mode shooting group photos, st Of course, the combination of photography and AI is much more than that as an important AI application scenario.
AI scene recognition is now almost universal in smartphones, and the Xiaomi 9 SE is no exception. This feature makes it easier for users to take photos, and the phone quickly applies “smart filters” to photos following intelligent scene recognition to make them look fuller and more exquisite. It should be noted that once the 48 million ultra-clear function is enabled, the Xiaomi 9 SE cannot use AI scene recognition.
In terms of the front camera, the Xiaomi 9 SE’s 20-megapixel front camera can realize AI microplastic beauty, AI portrait mode, AI video beauty, and other functions, allowing you to show a delicate face whether you’re taking a selfie or making a call. Taking photos has become an important part of smartphones, especially with the increase in network connection rate, and video has become an important carrier of information for disseminating content.
With AI support, the bar for producing beautiful videos and photos on mobile devices is being lowered, which is obviously good news for users. Simultaneously, for manufacturers, this is an effective way to boost the competitiveness of their products.
Xiaomi has invested heavily in cell phone photography over the last two years and achieved good results, with AI playing an important role behind the scenes. For the Xiaomi 9 SE, the driving force behind this is the Snapdragon 712 mobile platform, which supports the Qualcomm AI Engine to understand the user’s preferences for settings and automatically adjust; not only that, but it can also detect whether the user is shooting in low light conditions and help the user achieve the best shot through foreground fill light. Battery life charging At first, I was concerned about the battery life of the Xiaomi 9 SE; after all, the size of the body is limited, and the Xiaomi 9 SE battery capacity of 3070mAh, which is often 4000 smart phones, is a significant gap, but after actual experience, concern appears to be a little redundant.
I simulate heavy user use scenarios for the endurance test, and the results are as follows: 1 hour of hand game experience (high frame rate mode “King of glory”, “Jedi survival stimulation battlefield”), the screen brightness is the highest, to LTE and Wi-Fi connection, the volume is moderate, power consumption 21 percent; 2 hours of microblogging, WeChat friend circle, webpage, the screen brightness is the highest, to LTE and Wi-Fi connection, the volume is moderate, power consumption 21 percent;
1 hour of music playback (rest screen), Wi-Fi connection, moderate volume, 4% power consumption; 1 hour of e-book reading with the highest screen brightness and Wi-Fi connection, 12% power consumption; After the above 6 hours of continuous heavy use, Xiaomi 9 SE has 23% of power remaining, making it relatively easy to use 8 hours continuously with 3070mAh battery. Xiaomi 9 SE’s long battery life performance is also inextricably linked to the Snapdragon 712 mobile platform. As previously stated, the platform’s heterogeneous computing architecture allows it to reasonably balance the workload of applications while maintaining better heat dissipation, thus optimizing power consumption.
Now that you’ve seen the range, it’s time to charge! The Snapdragon 712 platform supports Qualcomm Quick Charge 4 technology, which brings 18W fast charging to the Xiaomi 9 Plus. For the off-charge test, it took 5 minutes to charge 10%, 34 minutes to charge 60%, 55 minutes to charge 90%, and a total of about 80 minutes for a full charge using the original charger. As a 2000 yuan grade product, Xiaomi 9 SE charging efficiency and flagship products, although there is some difference, but less than 1 hour charging 90 percent performance is still worthy of praise, users can make full use of fragmented time to the phone “blood,” on the other hand, to extend the phone life!
Finally, large screen and small screen smartphone products are not mutually exclusive; this is only because the market has matured, allowing users’ needs to be targeted and the emergence of “subcategories.” In terms of product design, the small size of the body to meet the pursuit of one-handed user demand, of course, “small size” does not mean that performance shrinkage for these consumers. When compared to flagship products pursuing “ultimate performance,” the greater advantage of “small screen flagships” such as the Xiaomi 9 SE lies in the balance of performance, experience, and price. With Snapdragon 712 mobile platform support, the “small screen flagship” can provide users with a comprehensive and smooth experience, and in AI, photography, and other aspects of efforts to align with the flagship level.
When it comes to market positioning and pricing, including the “small screen flagship,” products equipped with the Snapdragon 712 mobile platform can also bridge the gap between flagship and regular low-end products. Based on these two factors, the wind of “small screen flagship” will not die, so the Xiaomi 9 SE is just the beginning; in 2019, there will be more smartphones equipped with the Snapdragon 712 platform on the market!