[Bestbuy618 Home Appliance Channel]If the color TV industry entered the “new era of artificial intelligence AI” in 2018, then 2019 is the era of AI IoT, artificial intelligence, smart home and smart TV integration, so that the “TV” as the family wisdom center of the technology content, the degree of wisdom has increased by a large margin. Users can use their voice to control not only the TV, but also other smart home appliances such as refrigerators, air conditioners, washing machines, stoves, water heaters, and so on, as well as smart home products such as security monitoring, lamps, curtains, and even some furniture with intelligence. At the moment, we believe that the smart TV has beaten out other products such as smart routing, smart speakers, and other attempts to compete for the home intelligence center.
Smart TV is at the heart of the home Internet of things.
Everything is connected, including the home. In 2018, smart TVs began to incorporate smart home functions into the system, though the technology is still in its early stages. In 2019, AI IoT is combined in smart TVs, and users can improve their experience by using voice control. At the same time, IoT protocols between various companies are becoming more open and compatible, and the links are becoming more convenient, and some home appliances from various brands can already be connected together, forming an ecosystem shared by several major brands.
In this context, all major color TV brands officially launched new smart TVs with AI IoT functions in 2019. Using smart TV as the focal point for developing IOT ecosystems is currently the development strategy of many home appliance companies.
Home appliance manufacturers have jumped on board the AIoT bandwagon. Smart screens are a hot topic in the color TV industry in 2019. Honor launched smart screen in August, adding cameras, video calls, strengthening smart home, screen casting, and other functions, and TV interaction has improved. After Huawei (glory) quietly released the wisdom screen, color TV manufacturers followed suit, establishing a trend.
TCL can rotate 90 degrees of the giant screen phone XESS wisdom screen new; Skyworth large screen AIoT ecological center S81, Q60; Hisense can watch while chatting social entertainment TV HiTable S7E; Konka APHAEA new brand and implant six AI technology I believe other cell phone manufacturers will launch large-screen products in 2020.
Increase the camera’s resolution with AI recognition technology.
In 2019, the color TV industry products demonstrate display technology diversification, including the previously mentioned liquid crystal (LCD), quantum dot (QLED), organic (OLED), laser projection, as well as the emergence of new display technology: Micro LED, Mini LED. New display technology has begun to enter the market, and different brands are also taking a proactive approach, focusing on the selection of various technologies. 8K: “8K TV” debuted at CES 2014, six years ago now.
However, the “8K TV” that appeared in previous years cannot be considered a true 8K TV; most of them only have an 8K screen, and the interface, as well as the chip, do not have 8K processing capabilities. 2019 is known as the first year of 8K TV development because only the real full 8K TV, CES2020 There are even a lot of real 8K TVs that can realize the full 8K signal processing and achieve mass production on the market in 2019. For example, Skyworth Q91, Konka A3Q.
Content 4K is still not popular, and 8K has a long way to go. For the first time, CCTV used 5G 8K/4K/VR technology to achieve multi-camera filming at the Year of the Rat Spring Festival Gala, producing an 8K version of the Spring Festival Gala Ultra HD, which is a good start. 8K TVs are currently available in 88, 98, and other large sizes.
8K TV Micro LED: LED miniaturization and matrixing technology The LED (light-emitting diode) backlight is thin-film, miniaturized, and arrayed, allowing LED units to be as small as 50 microns, allowing each pixel to be individually customized and driven to emit light (self-luminous). It has a high efficiency, a high brightness, a high reliability, a fast response time, no backlighting, a small size, a thin and light design, and it saves energy.
Around October 2019, Samsung launched a micro LED product called “The Wall,” but it was only available for small-scale high-end custom sales, not mass production. Konka also released the Smart Wall future screen using Micro LED technology in October 2019. However, the Micro LED manufacturing process is too difficult to scale for mass production in consumer electronics.
According to IHS Markit, increasing production yields and lowering costs will take until 2024. Micro LED technology
Mini LED: A sub-millimeter light-emitting diode is used as a backlight in a television display, which means that the LED backlight has been upgraded to a Mini LED backlight while still displaying color with an LCD liquid crystal display. It differs from Micro LED technology in that Micro LED crystals are typically less than 100m in size, allowing for displays with 0.05mm or smaller pixel size particles. Mini LED, on the other hand, has a larger size, ranging from 100m to 200m, allowing for displays with 0.5-1.2mm pixel particles. Because it is the same as the current mainstream LCD structure, it does not require much adjustment by the display industry, and manufacturers can easily upgrade on the basis of the current LCD panel technology.
Since 2019, giants such as TCL, Apple, Hisense, Asus, Qunar, AUO, BOE, and others have launched Mini LED backlight or similar technology for TVs, monitors, VR, and in-vehicle displays. BOE and TCL Huaxing both have Mini LED technology.
TCL Huaxing introduced the MLED Star Observer screen, which has a contrast ratio of up to 1 million:1, HDR brightness of up to 1000nits, and an NTSC color gamut of up to 100 percent, which is 38 percent greater than an ordinary LCD. BOE (BOE) Mini LED has an ultra-high brightness of 1500nit and a dynamic contrast ratio of more than 1 million:1.
TCL released the TCL X10 QLED 8K TV with Mini LED as backlight as early as January 2019.
Micro LED, Mini LED, and 8K are all trends presented by the display industry at CES 2020, including Huaxing’s Mini LED Star Obsidian Screen. In terms of well-known technologies that have entered the consumer market, OLED, quantum dot, and laser all grew in 2019. According to AVC data, OLED TVs grew 15.2 percent year on year in 2019; quantum dot TVs grew 41.0 percent year on year; and laser TVs grew 103.9 percent year on year.
Furthermore, LGD has opened OBM (OLED Basic Module, that is, OLED module self-production) to color TV manufacturers, allowing them to develop and produce more innovative products. Quantum dot (QLED) TVs in the market’s mid-range and high-end price points are available, with prices ranging from hundreds of thousands of dollars to three to four thousand dollars, with Samsung, Hisense, and other major brands on the market.
Big screen: TV sets continue to grow in size. The dominant size has risen from 40 to 55 in recent years. With a market share of 15.1% in 2019, 65 had become the second largest size in China’s color TV retail market. Large sizes above 65 are also on the rise, increasing by 6.3 percentage points year on year.
At the same time, 77, 80, 98, and other oversized sizes are increasing, and this trend of large screen will continue in the future. The technology trends of color TV industry in the past year are as follows: AIoT, smart screen, display technology diversification, and large screen.